How much is Cardi B really worth? That simple question has a surprisingly messy answer. Net-worth figures thrown around online often come from opaque estimates, not audited financial statements. So in this guide, we’ll separate what’s verifiable (chart records, brand deals, real estate purchases, SEC filings tied to her business ventures) from what’s speculative, and we’ll tell you exactly where each fact comes from.
Along the way, we’ll recap her recent career moves—new ads, a new album era, a growing spirits brand—and explain how those feed into the bigger picture of “Cardi B net worth.”
A quick level-set:
- Cardi B has become one of the defining hip-hop stars of the past decade, with five Billboard Hot 100 No. 1s to date and record-setting RIAA certifications
- She also has mainstream endorsements from big brands like McDonald’s and NYX
- Co-founded alcohol brand, Whipshots.
What Is Cardi B’s Net Worth?
There’s no official, publicly audited number for Cardi B’s net worth. Most dollar amounts you see online are third-party estimates. A widely repeated figure is around $80 million—you’ll see this in mainstream roundups that cite Celebrity Net Worth (for example, Yahoo in 2024 and 2023; Hindustan Times and AOL in 2025). Those outlets are transparent about the source, but the underlying methodology isn’t, so treat these as directional, not definitive.
What we can verify is earning power. In late 2024, Cardi said she’d been offered a $65–$70 million tour deal and that her spending can run “about $3 million a month”—statements reported and contextualized by People (and echoed by other outlets). That’s self-reported, but it underscores the scale at which she operates.
2024 Net Worth
For 2024, Yahoo’s entertainment explainer pegged Cardi B net worth at a speculated $80 million, again attributing to Celebrity Net Worth. That’s an estimate, not a filing. What we can say with confidence is that 2024 kept her mainstream appeal—and earning engines—very warm. She headlined NYX’s first-ever Super Bowl commercial, expanding a beauty category footprint that often pays seven figures at the top tier (individual fee not disclosed). The campaign is well-documented by Billboard and People.
On the business side, her Whipshots brand—vodka-infused whipped cream launched with Starco Brands—announced 5+ million cans sold since 2022 and continued nationwide expansion, according to company press releases. Starco’s SEC filings confirm the royalty-based structure surrounding Whipshots, which is more important for our purposes than any social-media hype because it reveals how money flows.
Bottom line for 2024: credible outlets still repeated ~$80 million as a working estimate; meanwhile, ad work (NYX), evergreen brand equity (Pepsi legacy), and consumer products (Whipshots) sustained her momentum.
2023 Net Worth
For 2023, Yahoo listed Cardi at ~$80 million, citing Celebrity Net Worth at the time. Again, use this as a ballpark. The year matters for two other reasons:
- Endorsements: Cardi and Offset fronted the McDonald’s “Cardi B & Offset Meal,” revealed in a Super Bowl ad and detailed by McDonald’s corporate press materials—classic mass-market reach that drives both fees and residual visibility.
- Legal outcome: the $4M defamation verdict Cardi won against blogger Tasha K continued to hold up in court through 2023 and into 2025, with repayment plans reported. While it’s not traditional “income,” successful collection would still be part of her financial picture.
Overall, the publicly cited number didn’t change much from 2023 to 2024, but her platform continued to grow.
How Does Cardi B Make Her Money?
Let’s take a look at the various ways Cardi B makes her cash:
Music sales and streaming (royalties & publishing)
Cardi’s catalog is a long-term cash machine. “Bodak Yellow” went RIAA Diamond in 2021—the first Diamond single by a female rapper—and as of 2025, it remains among the highest-certified songs in female rap. Meanwhile, every track on her debut album Invasion of Privacy has been certified Platinum or higher, a milestone ABC News flagged in 2022. Catalog that streams well translates into steady royalties.
Chart dominance that converts to dollars
Billboard confirms Cardi B now has five Hot 100 No. 1 singles (“Bodak Yellow,” “I Like It,” “Girls Like You” [as a feature], “WAP,” and “Enough (Miami)”). High-impact singles prop up touring fees, festival bookings, licensing, and brand leverage.
Touring & live performance
Even without a massive world tour in recent years, Cardi’s own audio note (reported by People) referenced turning down a $65–$70 million tour deal. That figure, while self-reported, shows the earning ceiling for a Cardi-scale run post-album.
Endorsements & campaigns
She’s done Pepsi’s Super Bowl LIII “More Than OK” spot (alongside Steve Carell and Lil Jon), Reebok ambassador and capsule drops, and NYX at Super Bowl LVIII. These are blue-chip campaigns documented by the brands and trade publications.
Collaborations & fashion
Her Fashion Nova collections repeatedly sold out; several outlets reported ~$1 million in day-one sales for the 2019 drop (those stories cite TMZ; useful for direction, but still secondary sourcing). Regardless, the sell-through narrative is consistent across fashion press.
Consumer products (equity & royalties)
Cardi is the public face and co-founder of Whipshots, a Starco Brands property. Company press and SEC filings spell out the royalty-based structure and multi-million-unit sales, which is significant: consumer brands can create equity value far beyond a one-time endorsement.
TV/film & appearances
From Love & Hip Hop roots to film cameos (Hustlers, F9), the checks vary and aren’t itemized publicly—but the exposure helps justify the ad and touring numbers above. Biography.com and Billboard’s artist dossier cover the career arc.
Real estate (assets)
Cardi and Offset bought a $5.85 million home in Tenafly, New Jersey, in 2021, confirmed by local reporting and property records—an asset that sits on the net-worth side of the ledger. (Value and mortgages fluctuate, but the purchase price is a matter of record.)
A Profile On Cardi B
| Attribute | Details |
| Full Name | Belcalis Marlenis Almánzar |
| Date of Birth | October 11, 1992 |
| Nationality | American (born in The Bronx, New York City, to Dominican and Trinidadian parents) |
| Occupation | Rapper, Singer, Songwriter, Entrepreneur |
| Primary Industry | Music, Entertainment, Fashion, Consumer Products |
| Estimated Net Worth | Estimated around $80 million (2024–2025, based on Yahoo, Forbes, and Celebrity Net Worth estimates) |
| Marital Status | Separated from Offset (Kiari Kendrell Cephus) since late 2023; not legally divorced as of 2025 |
| Notable Income Sources | Music royalties and publishing, live performances, endorsements (Pepsi, McDonald’s, NYX), fashion collaborations (Fashion Nova, Reebok), and business ventures (Whipshots) |
| Residence | Multiple homes including properties in Atlanta, Los Angeles, and a luxury estate in Tenafly, New Jersey |
| Known For | Grammy-winning rapper with Diamond-certified hits like “Bodak Yellow” and “I Like It,” outspoken personality, brand partnerships, and entrepreneurial ventures such as Whipshots |
Recent Moves: New Music, Super Bowl Ads, and a Spirits Brand That Keeps Growing
A new album era. Cardi B launched her sophomore album era with “Am I The Drama?”, released Sept. 19, 2025, according to People, with singles and visuals signaling a full-scale return. Why this matters for money: album cycles unlock tour deals, festival headlines, and fresh sponsorship terms.
Super Bowl visibility in 2024. Her comedic NYX “Duck Plump” spot brought her back to the Big Game—prime-time exposure that brands pay for and that artists parlay into higher appearance fees.
Whipshots milestones in 2024–2025. Starco Brands says Whipshots crossed five million cans sold by early 2024 and continues to expand, while SEC disclosures detail royalty mechanics tied to sales—again, reliable indicators of durable cash flow beyond touring cycles.Defamation case enforcement. Courts upheld Cardi’s ~$4 million defamation verdict and, in 2025, a repayment plan was reported—less a revenue engine than protection of brand value and damages recognized by the judiciary.
What Can We Learn From Cardi B’s Approach To Business?
Cardi B has built an impressive business empire. So what can we learn from her approach to business?
1) Diversify early—and in public.
Cardi didn’t wait for album two to broaden her base. The arc—TV notoriety ? viral hits ? Diamond single ? brand deals ? consumer products—created multiple income streams. That’s why net-worth estimates stay high even when she’s between tours. (Billboard records and ABC’s certification story back the music foundation; SEC filings and brand press confirm the non-music pillars.)
2) Use tent-pole stages to reset your market rate
Super Bowl ads (Pepsi, NYX) and major brand meals (McDonald’s) aren’t just short-term checks; they’re visibility spikes that help renegotiate everything else—appearance fees, licensing, even festival slots.
3) Build (or co-own) something that pays while you sleep
Whipshots demonstrates the upside of having a stake—royalties in SEC-documented deals—versus one-off endorsements. The company’s growth press releases help quantify traction (millions of units sold), which is rare clarity in celebrity brand land.
4) Protect your brand legally
Winning—and then enforcing—a defamation verdict is about more than pride. It signals to advertisers and partners that your image is an asset you defend, which matters when seven- and eight-figure campaigns are in play.
5) Remember: “Net worth” ? cash on hand
Even accurate net worth is a snapshot of assets minus liabilities (catalog value, real estate, business equity, cash, debt). Public records show she bought a $5.85M New Jersey home; that’s an asset. Debt and market swings can move the number year to year. The key is the engine—catalog, brand power, products—keeps generating.
If you’re interested in business, why not head here to find out how Ryan Reynolds makes all his millions?
